OpenAI has officially acquired the much-talked-about startup “io,” founded by renowned designer Jony Ive and OpenAI CEO Sam Altman, for a staggering $6.5 billion. This acquisition, which many in the tech industry have speculated about, has now been confirmed amid growing excitement about the innovative AI device they are developing. In a recent video release, OpenAI provided an overview of the venture, but more specific details about their plans have come to light.
Notably, Altman shared an ambitious goal with OpenAI staff: to eventually ship 100 million AI “companions.” While he clarified that this target won’t be achieved overnight, Altman confidently claimed they would reach this milestone faster than any company ever has. This AI “companion” is designed to be fully aware of a user’s environment and personal life, with Altman hinting it may eventually take the form of a “family of devices.” This represents a significant expansion beyond their initial plan, which was to simply partner with Ive’s startup, where they would handle the hardware while OpenAI provided the AI technology.
Altman emphasized that this device will become a central aspect of engaging with OpenAI, including the potential for subscription services that would offer customers new devices. He believes current technology, like laptops and websites, do not fully harness the potential of AI. While Altman has ruled out conventional forms like smartphones or wearables, his team has created a prototype.
Analyst Ming-Chi Kuo shared insights on the design, suggesting it will be slightly larger than the Humane AI Pin and as elegant as an iPod Shuffle, with no screen. The device is expected to interact with smartphones and computers using microphones and cameras. Kuo anticipates mass production might start in 2027, although design details could evolve.
The anticipation surrounding this device raises questions about whether it will genuinely transform technology or become just another unfulfilled promise. Altman remains optimistic after testing the prototype, claiming it could be the coolest piece of technology ever created.