Join Armadillo CRM on June 24th at the Digital Marketing World Forum, where we will take the stage in the Customer Experience, Email, and Automation track at 2 PM. After our presentation, we invite you to visit us at Stand 174, conveniently located right across from the bar.
Our discussion will center around the often-overlooked potential of Customer Relationship Management (CRM). This powerful tool can create deep brand connections when leveraged correctly.
Sadly, many brands have reduced CRM to a relentless cycle of promotions and broad broadcasts, driven solely by performance metrics. This approach distracts from the true purpose of CRM and inhibits its potential.
With CRM adoption in the UK increasing by 12.6% annually, more brands are adopting these platforms to enhance customer relationships. However, the critical question remains: are they using them effectively?
We assert that successful CRM should prioritize emotional loyalty alongside transactional behaviour. It should respond to customer needs, creating timely and meaningful interactions that keep your brand at the forefront of their minds—not just their inbox.
Our experiences span a wide range of brands, from fast food giants responding to real-time signals to luxury travel companies that require extensive nurturing. Regardless of the purchase size—whether £10 or £10,000—the same question applies: why should customers choose you over other options?
In our session, we will reveal the ‘CRM magic’ by sharing insights on data, strategy, creativity, and technology that have driven award-winning campaigns for prominent brands like Disney, Huel, and P&O Cruises. This isn’t about gimmicks; it’s about crafting meaningful CRM strategies that work.
Secure your spot for DMWF Global on June 24-25 at Olympia, London, and connect with our team!